Tastyroll App Design

About the Project

As part of my research module, I conducted in-depth market research to explore trends within the social media and food industries. The insights revealed a rising interest among 18 to 25-year-olds in digital spaces that combine social connection with a love for home cooking and food sharing. In response, I conceptualised a social media app tailored specifically for food lovers, with a focus on community, creativity, and everyday cooking.

Solution

I designed the brand identity using vibrant colours and playful yet clean visuals to appeal to the target audience. To bring the concept to life, I developed a full UI prototype featuring recipe sharing, short cooking videos, user profiles, and interactive meal challenges. I also created a comprehensive marketing campaign to communicate the app’s unique appeal and growth potential to investors. This project reflects my ability to turn research into strategy and showcases my skills in branding, UI/UX design, and investor-oriented storytelling.