Orrow Brand Redeisgn

About

Orrow is a community-focused digital platform based in Derry that connects users with local events and attractions. It offers real-time planning and GPS features to help people discover and organise activities with ease. Committed to supporting local causes and fostering regional growth, Orrow collaborates closely with community organisations to create a meaningful local impact.

Solution

For the brand redesign, Orrow sought a modern aesthetic that would appeal to a twenty-year-old demographic. I included the key brand elements and modernised the identity to create a timeless look that is both unique and memorable, even for users unfamiliar with Orrow. A distinctive character design was integrated within the logo to serve as a versatile and recognisable element across all branding. This redesign reflects Orrow’s dedication to innovation, connection and community engagement, strengthening its position as a vibrant and approachable platform for young people in the region.